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Vincent Perriard named TechnoMarine Group CEO

6/24/2009 3:17:45 PM

Former Concord President Vincent Perriard has been named the CEO of TechnoMarine Group.

Geneva--TechnoMarine Group Chairman of the Board Christian Viros has announced the appointment of Vincent Perriard as chief executive officer of the brand.

Perriard, the former president of the Concord watch brand, will join TechnoMarine Group this fall alongside Viros, who is currently CEO ad interim. Together, the team will lead the business from the group's Geneva headquarters.

Prior to his stint with Concord, where he worked since 2006, Perriard held key marketing and management positions in the watch industry. He also founded a company specializing in brand strategy and led the company for several years.

"TechnoMarine was looking for a professional with proven leadership experience in the watch industry, a dynamic personality with strong knowledge especially of watch marketing, product development as well as distribution on an international basis," Viros said in a media release. "Vincent is the person we had been looking for. He is truly emblematic of what the brand is about. Under his leadership, we should strongly develop the brand on a worldwide basis. We are very eager to have him on board."

The company said in the release that it is currently undergoing a full reorganization that includes a complete strategic review capitalizing on its established and recognized strengths.

In addition to the Perriard appointment, TechnoMarine Group also recently signed on Michel Beziat, previously in product development with Jaeger-LeCoultre, and Jean Marc Loubier, formerly marketing director of Louis Vuitton.

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