USA -- Perry Ellis International announced that Claire Stansfield, one of the founders and original owners of C&C California, has agreed to re-join the management team of the iconic brand she co-founded in 2002, effective June 22, 2009.
In her new role as Creative Director of Design and Marketing, Ms. Stansfield will oversee design, marketing and public relations for the C&C California brand, working directly with Oscar Feldenkreis, President and COO of Perry Ellis International.
a€?We have been working earnestly to return C&C California to its roots and inspiration. Our aim is to expand upon the branda€?s great legacy, and bringing back one of its founders will be instrumental to that process,a€? commented Mr. Feldenkreis.
a€?The opportunity to bring such a creative, outstanding leader as Claire to help us re-establish C&C California is a major step forward. We welcome her to the Perry Ellis International family,a€? Mr. Feldenkreis continued.
In 2002, Claire Stansfield and Cheyann Benedict founded C&C California from their own homes, with the vision of creating the a€?ultimate favorite T-shirt.a€? This vision inspired a brand that is known for its vintage-inspired, buttery soft fabrics in a rainbow of colors that are perfect for layering. C&C California creates sophisticated, chic, California-inspired apparel with an emphasis on refined sexiness, comfort and subtle detailing, targeting the fashion conscious customer, regardless of age.
With smart marketing, outstanding product placement and great relationships with A-list Hollywood stars, C&C California created a cult celebrity fan base. The brand was acquired by Liz Claiborne in 2005. In 2007, Ms. Stansfield left the company right before the birth of her second son to dedicate more time to her family, but dreamt of returning under the right circumstances to move C&C California forward.
a€?Being a mom is the greatest accomplishment of my life, and now that I have time again, I am very excited about the opportunity to get back to my other baby - C&C California,a€? Ms. Stansfield commented.
a€?I love that Oscar is committed to making C&C California a success and taking the company back to its roots by further developing the vision that Cheyann and I worked so hard to stay true to,a€? Ms. Stansfield continued. a€?I am very excited about joining a great company such as Perry Ellis International whose knowledge and resources can take C&C California to the next level. I look forward to putting my heart and soul back into the company.a€?
C&C California became part of the Perry Ellis International family in February of 2008, when the Company acquired it from Liz Claiborne.
a€?Plusa€| My friends all miss their C&C's and so do I,a€? Ms. Stansfield concluded.
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