Survey: Retailers gear up for Cyber Monday |
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Author: Cybermonday.com
11/28/2006 1:39:59 AM
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Washington¡ªRetailers are planning to target at-work consumers on "Cyber Monday," the Monday after Thanksgiving, which is expected to be one of the biggest online holiday shopping days of the year.
According to a recent Shop.org survey conducted by Big Research, there's good reason for retailers to focus on the office crowd: The number of people who will shop online for holiday gifts this year from their workplaces is expected to surge to 61 million people, up from 51.7 million people last year.
The survey, which polled 8,090 consumers from Nov. 1-8, 2006, says that more than half of consumers (50.7 percent) with Internet access at work plan to do holiday shopping from the office, up from 44.7 percent last year. Young adults with online access at work are the most likely to shop online this holiday season, with almost three-fourths (71.5 percent) of 18-24-year-olds and two-thirds (66.4 percent) of 25-34-year-olds planning to browse or buy online at work.
In preparation for Cyber Monday, retailers are gearing up to unveil an array of promotions to demonstrate what their Web sites are offering this holiday season.
Shop.org, which is a network for retailers online, has also launched a new site, Cybermonday.com, where nearly 400 online retailers will post holiday promotions and special savings for Cyber Monday and throughout the holiday season. The site, which is powered by Mall Networks, was created as a one-stop shop for consumers looking for the best Cyber Monday promotions.
In addition to providing savings to consumers, a percentage of profits made from Cybermonday.com will be donated to Shop.org's Ray M. Greenly Scholarship Fund, which helps students pursuing careers in e-commerce. |
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