Prospects

A. High-growth Enterprise

Heading to become a remarkable high-growth enterprise in the 21st century, we shall comply with the following doctrines in respect of high-growth:

First of all, make growth by procedure control. Precise process is the key of organic growth in that it can improve working outcome and efficiency, release resources like product capacity and cash flow for future development. We will focus our work on the following three key processes, say new products creation, inquiry to order (sales procedures), order to payment (performance procedure).

Secondly, offer prior financial support to innovation project, even in hot water. Founding high-growth cultures need leadership to fund and push business increase procedures and innovation projects. Specifically, leadership shall gather developmental power for enterprises through investments on techniques, high-growth related services, global marketing and good performance, which means our attention input on tailoring the markets, marketing, sales strategies targeting to our major clients, and how to help such clients achiever their business success.

Thirdly To ensure all the company measures supporting our clients and markets, we must launch market resources for better understanding on our clients' profit-marking ways, then based on them to figure out what kind of new products can catch clients' demand, and what sort of solutions can best tackle such demands, so as to provide quality products and good customer services to aid their success.

Everyone's participation. The foundation of growth culture necessitates active participation of every employee of Imperial Crown. Accumulating our good effort on growth, we are heading to one step to the high-growth goal.

B. Globalized Enterprise

Economic globalization is equated with marketing globalization and has being greatly changed our competition environment. We have to face the shifting economic trend that most of successful enterprises are global-oriented running; business players only engaged with regional sales and brands are barely to survive in today's economic games.

Resources are globally distributed in this economic globalization era while environments and conditions vary in different countries, only dominating and utilizing resources globally can an enterprise be most efficient and competitive, and maximum its investment outcome.

An effective way to set up a globalized enterprise is enterprise networklization encompassing the following features:

1. Business operation globalization;
2. Prompt feedback, speedy changes, and strongly self-regulated abilities;
3. Virtuality and collegiality;
4. Digitalization and Informationlisation.

We are scheduled to enter into mainly international markets with out own brands at the end of 2006, and further become a globalized enterprise before 2012.

C. Tie up with Clients

Treat clients' business as our own business; regard clients' benefits as our own benefits. Clients' growth is equal to the growth of Imperial Crown. We have consistently voiced to be the most faithful and stable business partners of our clients.

Reinforcing the communication with clients does not merely defined to provide a most convenient means for them to rise complains, advices and demands, but also refer to establishing a speedy feedback system, by which we can promptly hear, reply the sound from our clients and adopt the useful one.

We will expand our services to provide stronger support to our clients' business, and directly participate in clients' business to enhance their competitive abilities and facilitate their development.